June 10, 2013

Pre Lives, Livestrong and the Person of Cultinality


Over the weekend I went to the Nike Store at the Jersey Shore Outlets to check out the sales. Work has been especially hectic the last few months so I haven't been running much and nothing jump starts me like new gear. Falling out of my running routine can bring me down fast. I have a history of weight issues and I'm old enough now that my metabolism is a ghost of its former self, so being sedentary at work and not running is a bad recipe. Most importantly though, my time running is my time for life, the universe and everything. It's my time for meditation and reflection. When I'm particularly stressed or weighed down, exhausting my body is the best way to free my mind; bringing myself to my physical limits lets my brain loose from the rat's maze of routine, deadlines and demands, and sets free the creativity and fantasy that I sadly just don't have the time to explore much anymore. So for me going to the Nike Store is like flipping through a travel guide.

I found a good pair of shorts at a great price and as I was weaving through the aisles when something caught my eye, even in the blurred periphery I knew, it was Pre! Steve Prefontaine! When Pre died in 1974, he held every American record between 800m and 10000m. Like James Dean, Pre is a true American icon that embodies all the cool, all the bravado and all the Romance of a figure so uniquely American and so prematurely tragic, who flares brilliantly and quickly leaving a looming almost super human shadow burned into the landscape like the Shadows of Hiroshima for any who dare to follow. Pre's legacy is not just what he accomplished in a short time; he embodies infinite questions, possibilities, potential, loss and all that could have been-never to be answered.

I'm always hopeful to come across a piece of Pre-mabelia, which doesn't happen much since Nike's "Pre Lives" branding campaign from a few years ago, and this shirt was a WINNER. Great photo of Pre breaking the tape in black and white on grey, but what was the yellow, a stain or mark? I moved past someone and a rack of jog pants and my jaw dropped, I couldn't believe it! Superimposed across Pre's singlet "Livestrong" and a yellow plastic bracelet on his wrist, the "stain" that caught my attention, and all things considered, "stain" is accurate.

Lance Armstrong’s name became familiar to me over the years as it did most Americans and countless others around the globe as the champion who beat cancer and whose super human determination was producing super human feats of endurance. Only someone with a heart of cold dead stone would not WANT to be awed by his story, and we as a culture made him a celebrity, read about his ups and downs, donated, bought his products, even the stupid plastic bracelets, because we believed, because we WANTED to believe in the myth he had fabricated. This is nothing new. Every Culture is laced with the power of mythology from the blunt utility of The Art of War, the shrewd manipulations of Machiavelli's Prince, even the lighthearted but biting criticisms of The Importance of Being Earnest and the fantasies of DC and Marvel comics. Our American mythology seemed to be populated by the gods of Sport: Babe Ruth, Joe DiMaggio, Mohammed Ali, Kareem Abdul Jabbar, Michael Jordan, on and on. Like the coliseum in Rome, spectacle and the performers of spectacle have come to dominate our culture. Some we tear down to make ourselves feel superior, most we elevate to demigods and obsess on their glory. What Lance did was so shrewd, so calculated and so deceitful as too make all that came before him seem benign. Lance created a far reaching and powerful system of deception meant to place him at the center, elevate him, transmogrify him like Jesus on Easter into something superhuman, and he did it all in the name, under the guise, of a selfless victim turned champion who just wanted to reach and help as many lives as possible. Even typing that makes me as bitter as I can stand. It is beyond disgusting. Bankrupt ego run riot. This is so far beyond the simplicity of an athlete trying to keep his edge or attain some meager trophy like the Major League dopers and steroid users. This is a man who single handedly manipulated the personal and professional lives of hundreds first hand, thousands by association, and all predicated on the lie that the rewards you reap are relative the your work and dedication to that goal, but everything he achieved was a lie that in perpetrating, robbed dozens of others from honestly achieving the "pinnacle" achievements of work, dedication and sacrifice he professed: the athletes, spouses, families, trainers, competitors, doctors, sponsors, the list goes on.

I WANT to believe in heroes, but I don't want to believe in lies. Of course all heroes have clay feet, but it’s about who they present themselves to be. It is the person's character that matters and their character that will endure. Pre was a loudmouth and a braggart to the point of being at times obnoxious, but he never claimed to be inherently superior, he always said that whatever happened in a race was simply a matter of how hard he prepared, how deep he dug and what he left on the track. He famously said, "Someone may beat me but they're going to have to bleed to do it." This is what is inspiring to people like me about Pre. He said he wasn't built like a great runner, he was too short, his torso too long. Hey! I'm too short! My legs are too short! I smoked for 16 years! I'm slow! But I know, when it comes down to it, and I commit myself, when all that matters is what's inside, I will bleed my guts out before I just give up or walk away from something.

Pre carried that in all his endeavors, the son of good German Protestant stock. He lobbied against the burning of Fall crops because of pollution, particularly air quality during track season. He lobbied to Congress about the deplorable treatment of amateur athletes, a fight his friends carried on in his name and eventually won, ironically freeing the way for Nike to create the Pro sponsor cult of personality that has brought it so much success. He traveled from high school meet to high school meet, an Olympic hero!, in his burned out MG with a trunk full of Nikes, meeting fans and cultivating the sport he loved. It wasn't known till sometime after his death that he was sponsoring prison running clubs for years, perhaps sharing the freedom of body, mind and soul he had found with those who had no other way to find their own. Pre had done all this and more without making a spectacle of himself, at least off the track. Pre, for all his bravado, is a testament of reverence for the spectacle of life that is all around us and that I think he was thankful to be a part of. I'm comfortable making this assumption because of how humbly and modestly he chose to pay it back, whether handing out free shoes to young runners or raising money to preserve his favorite running spot, a trail that was eventually purchased in his name and I thoroughly enjoyed jogging. Pre celebrated life and reflected it back to all those he touched because he innately knew what people like Lance Armstrong will never understand: the ability to influence is far greater and more important than the ability to take credit