February 21, 2011

Letter To The Editor: Cultural Events, Arts, And Recreation Advisory Board

Proper planning and foresight will enrich our community and bring critical, long-term tax relief. The Cultural Arts, Events, and Recreation Advisory Board being proposed for Point Pleasant is a significant step in the right direction.
Our borough’s parks and facilities are a testament to the value we place on our open spaces, and provide the ideal setting for every variety of event and occasion, offering limitless opportunity.
We find ourselves as a community at a daunting but fortuitous crossroads. Tough economic times are not only a chance to make our town simpler and more efficient; they demand innovation and creative, long-term investment. You cannot just take shears to a rose bush; you have to carefully prune and deadhead in anticipation of next year’s growth to produce the brightest blooms.
This is exactly the task we have before us. We have the means and the opportunity to encourage commercial growth and cultivate our town’s identity as a destination spot. What we need is the willingness to look beyond what’s satisfactory and strive for what is extraordinary.
Events like a bigger and bolder Summerfest, a Relay For Life that is a point of pride and held in the heart of town, car shows, summer theater, and concert events can help transform Point Pleasant from the town you drive through on the way to the beach, to the town where you spend an afternoon with your family.
Parks, eateries, boutique storefronts and a vibrant calendar of events will make us the envy of towns like Brick, Howell, Jackson, and even Toms River or Lakewood — towns that either lack the cohesion or small-town feel that we all enjoy here.
The expanded scope of the Advisory Board will give its members the ability to advocate for and cultivate a climate that will attract visitors and new businesses to our town, bringing with them the economic growth and relief we need.
Now is the time to strive for our potential and share what makes Point Pleasant so special.

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